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rediscover our purpose

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Rediscover your Purpose

THE BEAUTIFUL CHAOS

As parents, we are caught in a constant tug-of-war: we want our children to grow and reach for the future, yet we desperately want these moments to slow down. Our lives are stories in the making—built on the “remember whens” of a shared ice cream, a walk through the city, or a quiet day at the park.

PRESERVE THE FLEETING MOMENT

As parents we spend that majority of the time with our children before they are 19 years old. Staying present and in each moment crafting your family storyline with a real camera and the right skill. Years from now, you’ll look back with gratitude, seeing every sparkle in their eye exactly as it was.

Capture the stories, choosing your gear:

The Home Movie Director man holding an R50 V

EOS R50 V

Capturing the family journey in 4K video that is light, compact, and ready to share.
The Everyday Historian EOS R50

EOS R50

Effortlessly preserving stills with simple controls and interchangeable lenses, so that you can capture everything from wide-angle family gatherings to stunningly detailed portraits.
The Legacy Builder EOS R8

EOS R8

Best for memory-keepers chasing gorgeous background blur and low-light performance for heirloom-quality portrait photos.
Discover what camera is right for you

CONFIDENCE BEHIND EVERY FAMILY PORTRAIT

The greatest joy is capturing moments of the people you love most, but you shouldn’t have to be a pro to do it. Canon IGNITE is your on-demand mentorship that teaches you how to lock focus on faces and catch the sparkle in their eye. We fast-track your onboarding so you can stop worrying about settings and stay present in the moment.

Learn more about IGNITE

girl looking at books in a library
Canon G3270 printing family pictures

SHARE THE SMILES AND THE MILESTONES

Parents know that holding a tangible portrait of a fleeting smile is infinitely more valuable than a photo trapped on a phone. Bring your family’s story into the real world, because the warmth shouldn’t end when the camera turns off.

Everything the family needs:

  • The Tangible Memory: The advanced 6-colour ink system ensures every memory is preserved in stunning contrast.
  • Print Without Limits: With MegaTank printers, the cost of printing is never a second thought. Print as many photos as your family desires.

Learn more about the creator pick: MegaTank G620

IMMORTALIZE THE MOMENT

For the moments that matter most, turn them into something permanent. Use Canon Frame Lab to transform a first-day-of-school hug or a favorite camping memory into a gallery-quality masterpiece.

Learn more about Canon Frame Lab

Frame lab frame of a man and his children on a beach

CAPTURE THE STORY: CHOOSING YOUR GEAR

EOS R50 V
eos r50 rf s18-45mm f4 is stm kit
EOS R8 RF24-50mm F4.5-6.3 IS STM Kit

EOS R50 V

EOS R50

EOS R8

Best For…
Best for parents capturing the family’s journey in high-quality vertical video, ready to share instantly on social feeds and group chats.
Best for effortlessly preserving family moments in high resolution stills, featuring simple controls and interchangeable lenses to expand your creative possibilities.
Best for memory-keepers chasing gorgeous background blur ultimate depth and low-light performance for heirloom-quality photos.
Stay Focus and Stability
Kids rarely sit still. The advanced autofocus instantly locks onto their eyes, keeping them perfectly sharp whether they are posing or running across the yard.
Lightning-fast autofocus combined intuitive touchscreen lets you tap to focus and shoot effortlessly.
By perfectly combining a large full-frame sensor with advanced autofocus, EOS R8 delivers creamy background blur that makes your family portraits beautifully stand out, while keeping their eyes flawlessly sharp.
The Family Superpower
Effortlessly shoot stunning, 4K vertical portraits and videos that are formatted perfectly to send straight to the family group chat
High-resolution sensor lets you capture crystal-clear details needed for prints and zoom in on distant smiles,
Large full-frame sensor pulls in massive light for true-to-life colors and flawlessly blurred backgrounds.
Where it Shines
Family road trips, weekend getaways, and sharing memories with distant relatives.
Sudden pillow fights and chasing the family dog through the backyard.
Bedtime stories by dim light and faces around a campfire under the stars.
LEARN MORE
LEARN MORE
LEARN MORE

REDISCOVER OTHER PASSIONS

shot of man driving in the forest

Rediscover our Country

2 girls playing soccer

Rediscover their Goals

Join the Canon Creator Lab

Become a member of the Creator Lab today. It’s free to sign-up and you’ll get first access to events and other exciting programs from Canon Canada.

SIGN UP