Marketing Yourself as a Creator with Tope Babalola

An online workshop covering Tope’s unique creative journey, and unpacking practical advice for marketing yourself as a creator.


When: Monday, December 11, 2023 | 5pm PST / 6pm MST / 8pm EST

Where: ONLINE – Zoom Webinar

Cost: FREE – RSVP to secure your spot.

Join us on Monday, December 11th for an online Canon Creator Lab x Socality workshop and Q&A with creator, TikToker, and filmmaker Tope Babalola (@topebabalola) alongside creator hosts Scott Bakken (@scottcbakken) and Chloe Chapdelaine (@chloe.chapdelaine) as they unpack Tope’s unique creative journey from film student to TikTok (2M+ followers) and YouTube success to award-winning short films and more. Along the way they’ll dig into specific and practical advice for marketing yourself as a creator – from building a community around your unique story to standing out and establishing authority, to marketing yourself to clients and brands.

This session will cover themes including but not limited to:

Lessons from Tope’s personal story – from film school to TikTok star to filmmaking, Tope has learned a lot about the many paths to realizing a creative dream and has lots to share from his own creator journey.

Standing Out – Understanding the trends and changes in the social media space and how to stay on the front foot to make the most of the tools at your disposal.

Establishing Authority – Being strategic in your positioning, getting clear on your goals, and establishing your unique voice.

Building a community around your story – Nurturing the audience, customers, and clients that engage with you – developing your skills in creating a more personal connection with your personal brand and creative business.

Establishing consistency & understanding what works for you – Tactics for testing and developing your audience building techniques – when do you double down, and when do you experiment and test?

Taking them deeper – Discussing the user journey of your audience and how to translate that into a more personal connection with you and your personal brand or creative business.

Creating Value – From educating, to entertaining, to inspiring – what does that look like practically? And how do you create what you love while also creating work that has commercial viability?

Marketing Yourself to Brands & Clients – Discussing the practical strategies and techniques that have worked to commercialize and build alignment with clients and brand partners.

About Tope Babalola:

Tope Babalola is a Nigerian-Canadian content creator and filmmaker with a passion for storytelling, VFX and comedy, having amassed over 2.1 million followers on TikTok. Tope was also named one of Playback Magazine’s 10 Filmmakers to Watch in 2022. He is currently in post-production on a short film he wrote and directed called THE DELIVERY, and is in active development on a coming-of-age mystery series he created called BENJAMIN OJO.

Who’s this workshop for?

This workshop will be valuable for photographers, videographers and creators of all backgrounds looking to develop and grow in their creative practice. Whether you’re a photographer, videographer, digital creator, model, blogger, or just getting started on your creative journey, these workshops provide an opportunity to connect with others in the community and learn something at the same time.

RSVP to secure your spot.

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