ABOUT THIS EVENT
When: Tuesday, April 15 | 5:00PM PST / 8:00PM EST
Where: ONLINE – Zoom Webinar
Cost: FREE — RSVP to secure your spot
Session Length: 90 Minutes
Join us on Monday, April 15th, 2025, for an exclusive online workshop from Canon Creator Lab & Socality designed to empower artists and creatives across the music industry and beyond to create compelling visual content, level up their personal brands, and become stronger storytellers. This unique session brings together an incredible lineup of voices from across the creative and music space: rising Canadian R&B artist Aqyila (@aqyila), acclaimed tour and concert photographer Henry Hwu (@henryhwu), and YouTuber and filmmaker Sam Newton (@samnewton).
What to Expect:
Through three mini-sessions and interactive panel discussion, you’ll gain powerful insights into building your creative vision, capturing compelling content regardless of your experience or existing skills, and telling authentic stories that resonate. Whether you’re a growing or aspiring artist, a music content creator, or a creative looking to elevate your brand-building and storytelling, this workshop will give you the tools and inspiration to take your visuals, personal brand, and storytelling to the next level.
What You’ll Learn:
- Finding collaborators and building a team: How to elevate your creative output and storytelling from both an artist and creator perspective.
- Crafting dynamic music-driven narratives: How to capture powerful behind-the-scenes and on-stage moments and tell compelling visual stories.
- Building an artist brand and visual identity: Insights on positioning, strategy, and the critical role of content creation in shaping an artist’s brand.
- Creating dynamic and engaging content: Practical techniques to produce impactful content and visuals, regardless of your skillset or background.
- Sharing your story with the world: Transitioning from seeing yourself as just an artist or creator to embracing your role as a storyteller and worldbuilder.
- Building creative independence: Accessible tools and strategies to expand your creative output and quality, no matter your budget or resources.
The session will wrap with a live Q&A, giving you the chance to connect directly with the speakers and ask your burning questions. Don’t miss this chance to learn from some of the best in the industry and take your visuals, storytelling, and personal brand to the next level.
Who’s This Workshop For?
- Aspiring and established music artists looking to enhance their visual storytelling and build a cohesive brand identity.
- Photographers, videographers, and content creators eager to collaborate with artists and create compelling music-driven content.
- Creative professionals and marketers working in the music and entertainment industry who want to better understand the role of visuals in artist branding and storytelling.
- Anyone passionate about music and visual storytelling who’s ready to take their creative output to the next level.
RSVP today and take the next step in creating content that tells your story.
About Aqyila:
In 2021, Toronto R&B artist Aqyila’s debut single “Vibe for Me (Bob for Me)” earned her a JUNO Award nomination for ‘Contemporary R&B Recording of the Year,’ marking the beginning of her rise as a songwriter. Her debut EP For the Better featured the hit single “Hello,” which won the 2024 JUNO Award for ‘Traditional R&B/Soul Recording of the Year.’
In 2024, Aqyila released “Bloom,” an instant viral success. The track has been certified Platinum in South Africa, while “Hello” achieved Gold status. “Bloom” also charted on the Spotify Daily Viral 50 in 21 countries. With over 128 million worldwide streams and 3 billion short-form video views, Aqyila has been featured in influential outlets such as InStyle, Essence, and Complex.
The momentum has only grown in 2025, which has included a North American tour supporting Pink Sweat$ and two JUNO nominations: ‘Contemporary R&B Recording of the Year’ for “Bloom” and ‘Traditional R&B/Soul Recording of the Year’ for “Limbo.” She will also take the stage as a featured performer at this year’s JUNO Awards broadcast on March 30, airing on CBC.
Aqyila’s songwriting, lyricism, and performances continue to reach new heights—and she’s just getting started. You can find Aqyila on Spotify (and everywhere you stream your music), Instagram, YouTube, and TikTok.
About Henry Hwu:
Henry Hwu is a Vancouver-based photographer renowned for capturing the raw energy and emotion of live music performances. He has documented some of the biggest names in the industry while building a reputation for his dynamic, storytelling-driven imagery.
Over the last year Henry has been the tour photographer for Billie Eilish’s “Hit Me Hard and Soft” Tour. Beyond the stage, Henry’s work spans travel and urban photography, reflecting his passion for exploring the world and sharing its stories through his lens. His recent projects include the release of his hardcover photobook, “Frequently Alone, Rarely Lonely”, blending his love for music and landscapes. To see more of Henry’s work you can find him on Instagram.
About Sam Newton:
Sam Newton is a YouTuber, travel filmmaker, and creative storyteller known for his unique and cinematic approach to video-based content. Combining humor, music, heart, and breathtaking visuals, Sam has built a loyal following and worked on projects that push the boundaries of traditional storytelling. Sam’s work and creative approach consistently proves that being original will always beat out following trends and copy-pasting work for an algorithm. Sam is an ambassador with Canon USA and is consistently crafting engaging brand-driven and personal narratives infused with his unique style and creative voice for a wide range of partners and clients.
To see more of Sam’s work you can find him on Instagram and YouTube.
