To participate, you must purchase a qualifying Canon EOS R50 V during the Promotional Period between Sunday, November 1, 2026, and Thursday, January 7, 2027. The purchase must be made from an eligible authorized retailer in Canada. You may be required to submit a valid claim and provide proof of purchase, product information, and/or a serial number.

When you purchase an eligible R50 V, the bundle includes the following benefits: One (1) year IGNITE mentorship. A $99 Frame Lab credit. A $200 Upgrade Credit Cashback towards your next qualifying Canon camera purchase. A fixed cashback amount of $75 on eligible non-L-series lenses or $150 on eligible L-series lenses.

Yes, but the lens cashback benefit remains available for an additional 90 days following the end of the Promotional Period. This means your eligible lens purchases may qualify through April 7, 2027, as long as all other requirements are met.

No, this promotion applies only to new and genuine Canon products. Purchases of second-hand, refurbished or reconditioned products, counterfeit products, or parallel/“grey” market items do not qualify for the promotion.

IGNITE Mentorship: Provisioning and activation instructions will be provided by Canon, and you must complete all activation and redemption steps no later than 23:59 (EST) Wednesday, April 7, 2027.

Frame Lab Credit: You will receive a $99.99 Frame Lab credit (which includes standard free shipping). This credit is strictly limited to one-time use per customer, cannot be combined with other promotional offers, and is valid through 23:59 (EST) Wednesday, April 7, 2027.

You must submit a valid claim form online to receive your IGNITE Mentorship and Frame Lab credit prior to 23:59 (EST) on February 7, 2027. Once your claim is successfully processed, both of these benefits must be fully activated and redeemed no later than 23:59 (EST) on April 7, 2027

The qualifying R50 V purchase establishes your eligibility for a $200 Upgrade Credit Cashback.This credit is valid for 12 months from the date you purchase the R50 V and must be used toward your next qualifying Canon camera purchase. The credit is non-transferable and has no cash value.